Tabby
| Fin-Tech
Tabby is an independent FinTech unicorn that offers BNPL and other financial services in the Middle East and North Africa region. As part of the Marketplace B2B team, I work on enhancing the platform’s Seller Experience (SX) and Ads for merchants on Tabby.
Treet AI
| Pet-Tech
Treet is a digital diary and medical note capsule that also gives pet parents exclusive perks and access to discounted pet care services. As a founding member and product designer, I currently lead the direction and execution of Treet’s user experience and branding from 0 to 1.
Bayut & Dubizzle
| Real Estate
Urban Dictionary
| Online Dictionary
SUPA
| AI and Machine Learning
Edgenta NXT
| Health-Tech
Snappymob
| Software Development
The core principles that have come to shape my design work.
Design with others
Valuing input from engineers, marketers, data scientists, and others for deeper insight into feasability and usability.
Think simple and scalable
Designing with future iterations in mind, and keeping interfaces and experiences free from noise and clutter.
People are the center of my design journey.
What people I've worked with have said about me.
Thomas Bensky
Physics Professor @ Cal Poly
Opening Zoe's work files is always a “Wow!” moment for me; it’s like opening a wrapped birthday present. Her work is well blended, and makes impactful visual points while maintaining an easy-on-the-eye simplicity. Using her designs has given me a lot of confidence moving forward with paid ad campaigns and presentations to other stakeholders.
Kelvin Mwinuka
Software Engineer
Zoe consistently exceeded my expectations as a product designer. She has an impeccable eye for design, style and user psychology. Her deep considerations of user journeys enable her to create world-class user experiences in whatever domain she's designing for. Zoe is also very collaborative, which makes working with her a breeze.
Neha Arshad
Product Manager
Beyond her design skills, what everyone appreciates about Zoe is her kindness and collaborative spirit. She fosters a supportive and positive work environment where the team feels heard and valued. Whether we’re brainstorming ideas or tackling complex challenges, Zoe always brings thoughtful insights and is an amazing team player.