Tabby is an independent FinTech unicorn that offers BNPL and other financial services in the MENA region. As a B2B designer in the Growth & Retention team, I worked on enhancing the store listing setup and product catalogue integration flow, as well as an ad campaign creation tool for SMEs on Tabby Business.
Snappymob
Valuing input from engineers, marketers, data scientists, and others for deeper insight into feasability and usability.
Designing with future iterations in mind, and keeping interfaces and experiences free from noise and clutter.
Thomas Bensky
Physics Professor @ Cal Poly
Opening Zoe's work files is always a “Wow!” moment for me; it’s like opening a wrapped birthday present. Her work is well blended, and makes impactful visual points while maintaining an easy-on-the-eye simplicity. Using her designs has given me a lot of confidence moving forward with paid ad campaigns and presentations to other stakeholders.
Kelvin Mwinuka
Software Engineer
Zoe consistently exceeded my expectations as a product designer. She has an impeccable eye for design, style and user psychology. Her deep considerations of user journeys enable her to create world-class user experiences in whatever domain she's designing for. Zoe is also very collaborative, which makes working with her a breeze.
Neha Arshad
Product Manager
Beyond her design skills, what everyone appreciates about Zoe is her kindness and collaborative spirit. She fosters a supportive and positive work environment where the team feels heard and valued. Whether we’re brainstorming ideas or tackling complex challenges, Zoe always brings thoughtful insights and is an amazing team player.
Rob Gasparyan
Backend Engineer
Zoe is outstanding at clarifying problems, running lean discovery, and turning insights into clean, testable flows. Her handoffs are precise (design system, accessibility, edge cases covered) and she collaborates closely with engineering to ship on time without losing quality. Calm, proactive, and outcome-focused—I’d work with Zoe again in a heartbeat.
Wafa Jellali
Frontend Developer
As a frontend developer, design plays a big role in how much I enjoy my work. And Zoe’s designs never fail to pique my curiosity and fuel my passion for building. They're clean, modern, and visually pleasing. I really admire her attention to detail and her constant drive for improvement. It’s always a pleasure working with Zoe, and I’m confident others would say the same.
Afsal CMK
Design Lead
What stood out about Zoe was her proactive mindset and eagerness to grow. Zoe brought a strong sense of empathy and team spirit. She was warm, approachable, and naturally built positive relationships with everyone she worked with. Her presence had a meaningful impact on the team's culture, helping to foster a more collaborative and connected environment.