Aurem is an intelligent operating system for retirement and wealth providers, partnering with financial institutions to offer gratuity, pension plans, saving plans, long-term incentive plans and flexible benefits for workplaces.
Tabby is an independent FinTech unicorn that offers BNPL and other financial services in the MENA region. As a B2B designer in the Growth & Retention team, I worked on enhancing the store listing setup and product catalogue integration flow, as well as an ad campaign creation tool for SMEs on Tabby Business.
Bayut is one of the top players of the UAE online real estate market. As the core designer for Bayut web, I worked on horizontal enhancements, improvements on Dubai Transactions and Bayut Guides, as well as the launch of several major features on Bayut including TruEstimate™, TruBroker™, Off-Plan and New Projects.
Urban Dictionary is a crowdsourced online dictionary that collects slang, informal expressions, and modern cultural phrases contributed by users worldwide. As a freelance UI/UX designer, I worked with the founder and a small team of engineers on making incremental improvements on the UD main site and store.
SUPA bridges the gap between image annotators and AI & machine learning enterprises that need image data labelled, creating an end-to-end data labelling solution. As a product designer at SUPA, I improved the navigation and project creation flow of a project management platform and designed an image annotation tool for semantic segmentation.
Snappymob is a web and mobile app development agency that helps brands across the globe design, develop, and launch great products for their users. As the sole copywriter at Snappymob, I worked with both the marketing team and product teams on writing content across multiple mediums including in-product UX copy across multiple projects.






















