Hi, I'm Zoe.
I’m a product designer who enjoys making beautiful things. I currently live and work in Dubai, and am building a smart retirement platform alongside a small team at Aurem, while working on personal projects like GardenLetters.
Hi, I'm Zoe.
I’m a product designer who enjoys making beautiful things. I currently live and work in Dubai, and am building a smart retirement platform alongside a small team at Aurem, while working on personal projects like GardenLetters.
Hi, I'm Zoe.
I’m a product designer who enjoys making beautiful things. I currently live and work in Dubai, and am building a smart retirement platform alongside a small team at Aurem, while working on personal projects like GardenLetters.
The teams I'm thankful to have worked with and learned from.
The teams I'm thankful to have worked with and learned from.
Aurem
Aurem
| FinTech
| FinTech
Aurem is an intelligent operating system for retirement and wealth providers that offer gratuity, pension, saving, and long-term incentive plans for workplaces. As a product designer in a small design team of two, I work on features that streamline reporting, task management, record keeping, and more for fund admins and company admins.
Aurem is an intelligent operating system for retirement and wealth providers that offer gratuity, pension, saving, and long-term incentive plans for workplaces. As a product designer in a small design team of two, I work on features that streamline reporting, task management, record keeping, and more for fund admins and company admins.
Tabby
Tabby
Tabby
| FinTech
| FinTech
| FinTech
Tabby is an independent FinTech unicorn that offers BNPL and other financial services in the MENA region. As a B2B designer in the Growth & Retention team, I worked on enhancing the store listing setup and product catalogue integration flow, as well as an ad campaign creation tool for SMEs on Tabby Business.
Tabby is an independent FinTech unicorn that offers BNPL and other financial services in the MENA region. As a B2B designer in the Growth & Retention team, I worked on enhancing the store listing setup and product catalogue integration flow, as well as an ad campaign creation tool for SMEs on Tabby Business.
Bayut & Dubizzle
Bayut & Dubizzle
Bayut & Dubizzle
| PropTech
| PropTech
| PropTech
Bayut is one of the top players of the UAE online real estate market. As the core designer for Bayut web, I worked on horizontal enhancements, improvements on Dubai Transactions and Bayut Guides, as well as the launch of several major features on Bayut including TruEstimate™, TruBroker™, Off-Plan and New Projects.
Bayut is one of the top players of the UAE online real estate market. As the core designer for Bayut web, I worked on horizontal enhancements, improvements on Dubai Transactions and Bayut Guides, as well as the launch of several major features on Bayut including TruEstimate™, TruBroker™, Off-Plan and New Projects.
Urban Dictionary
Urban Dictionary
Urban Dictionary
| Digital Publishing
| Digital Publishing
| Digital Publishing
Urban Dictionary is a crowdsourced online dictionary that collects slang, informal expressions, and modern cultural phrases contributed by users worldwide. As a freelance UI/UX designer, I worked with the founder and a small team of engineers on making incremental improvements on the UD main site and store.
Urban Dictionary is a crowdsourced online dictionary that collects slang, informal expressions, and modern cultural phrases contributed by users worldwide. As a freelance UI/UX designer, I worked with the founder and a small team of engineers on making incremental improvements on the UD main site and store.
SUPA
SUPA
SUPA
| Machine Learning & AI
| Machine Learning & AI
| Machine Learning & AI
SUPA bridges the gap between image annotators and AI & machine learning enterprises that need image data labelled, creating an end-to-end data labelling solution. As a product designer at SUPA, I improved the navigation and project creation flow of a project management platform and designed an image annotation tool for semantic segmentation.
SUPA bridges the gap between image annotators and AI & machine learning enterprises that need image data labelled, creating an end-to-end data labelling solution. As a product designer at SUPA, I improved the navigation and project creation flow of a project management platform and designed an image annotation tool for semantic segmentation.
Snappymob
Snappymob
Snappymob
| Software Development
| Software Development
| Software Development
Snappymob is a web and mobile app development agency that helps brands across the globe design, develop, and launch great products for their users. As the sole copywriter at Snappymob, I worked with both the marketing team and product teams on writing content across multiple mediums including in-product UX copy across multiple projects.
Snappymob is a web and mobile app development agency that helps brands across the globe design, develop, and launch great products for their users. As the sole copywriter at Snappymob, I worked with both the marketing team and product teams on writing content across multiple mediums including in-product UX copy across multiple projects.
The core principles that have come to shape my design work.
Design with others
Valuing input from engineers, marketers, data scientists, and others for deeper insight into feasability and usability.
Organize early
Setting up styles and taking care of component libraries early to work, collaborate, and scale up seamlessly.
Think simple and scalable
Designing with future iterations in mind, and keeping interfaces and experiences free from noise and clutter.
Test and iterate often
Getting feedback often from users and stakeholders, and being ready to find alternative solutions.
Test and iterate often
Getting feedback often from users and stakeholders, and being ready to find alternative solutions.
Organize early
Setting up styles and taking care of component libraries early to work, collaborate, and scale up seamlessly.
The core principles that have come to shape my design work.
Design with others
Valuing input from engineers, marketers, data scientists, and others for deeper insight into feasability and usability.
Organize early
Setting up styles and taking care of component libraries early to work, collaborate, and scale up seamlessly.
Think simple and scalable
Designing with future iterations in mind, and keeping interfaces and experiences free from noise and clutter.
Test and iterate often
Getting feedback often from users and stakeholders, and being ready to find alternative solutions.
Test and iterate often
Getting feedback often from users and stakeholders, and being ready to find alternative solutions.
Organize early
Setting up styles and taking care of component libraries early to work, collaborate, and scale up seamlessly.
The core principles that have come to shape my design work.
Design with others
Valuing input from engineers, marketers, data scientists, and others for deeper insight into feasability and usability.
Organize early
Setting up styles and taking care of component libraries early to work, collaborate, and scale up seamlessly.
Think simple and scalable
Designing with future iterations in mind, and keeping interfaces and experiences free from noise and clutter.
Test and iterate often
Getting feedback often from users and stakeholders, and being ready to find alternative solutions.
Test and iterate often
Getting feedback often from users and stakeholders, and being ready to find alternative solutions.
Organize early
Setting up styles and taking care of component libraries early to work, collaborate, and scale up seamlessly.
People are the center of my design journey.
People are the center of my design journey.
I'm an advocate for maintaining healthy collaboration and good rapport within and between product teams. Keeping my heart open to learning from others gives my work meaning and keeps my eyes peeled for new perspectives and ideas.
After all, products are designed and built with and for people.
I'm an advocate for maintaining healthy collaboration and good rapport within and between product teams. Keeping my heart open to learning from others gives my work meaning and keeps my eyes peeled for new perspectives and ideas.
After all, products are designed and built with and for people.
I'm an advocate for highlighting the value of healthy collaboration and building good rapport within and between product teams.
Keeping my heart open to learning from others is of utmost importance to me because it keeps my eyes peeled for new perspectives and ideas.
After all, products are designed and built with and for people.
What people I've worked with have said about me.
What people I've worked with have said about me.
Rob Gasparyan
Backend Engineer
Zoe is outstanding at clarifying problems, running lean discovery, and turning insights into clean, testable flows. Her handoffs are precise (design system, accessibility, edge cases covered) and she collaborates closely with engineering to ship on time without losing quality. Calm, proactive, and outcome-focused—I’d work with Zoe again in a heartbeat.
Zoe is outstanding at clarifying problems, running lean discovery, and turning insights into clean, testable flows. Her handoffs are precise (design system, accessibility, edge cases covered) and she collaborates closely with engineering to ship on time without losing quality. Calm, proactive, and outcome-focused—I’d work with Zoe again in a heartbeat.
Thomas Bensky
Physics Professor @ Cal Poly
Opening Zoe's work files is always a “Wow!” moment for me; it’s like opening a wrapped birthday present. Her work is well blended, and makes impactful visual points while maintaining an easy-on-the-eye simplicity. Using her designs has given me a lot of confidence moving forward with paid ad campaigns and presentations to other stakeholders.
Opening Zoe's work files is always a “Wow!” moment for me; it’s like opening a wrapped birthday present. Her work is well blended, and makes impactful visual points while maintaining an easy-on-the-eye simplicity. Using her designs has given me a lot of confidence moving forward with paid ad campaigns and presentations to other stakeholders.
Kelvin Mwinuka
Software Engineer
Zoe consistently exceeded my expectations as a product designer. She has an impeccable eye for design, style and user psychology. Her deep considerations of user journeys enable her to create world-class user experiences in whatever domain she's designing for. Zoe is also very collaborative, which makes working with her a breeze.
Zoe consistently exceeded my expectations as a product designer. She has an impeccable eye for design, style and user psychology. Her deep considerations of user journeys enable her to create world-class user experiences in whatever domain she's designing for. Zoe is also very collaborative, which makes working with her a breeze.
Rob Gasparyan
Backend Engineer
Zoe is outstanding at clarifying problems, running lean discovery, and turning insights into clean, testable flows. Her handoffs are precise (design system, accessibility, edge cases covered) and she collaborates closely with engineering to ship on time without losing quality. Calm, proactive, and outcome-focused—I’d work with Zoe again in a heartbeat.
Thomas Bensky
Physics Professor @ Cal Poly
Opening Zoe's work files is always a “Wow!” moment for me; it’s like opening a wrapped birthday present. Her work is well blended, and makes impactful visual points while maintaining an easy-on-the-eye simplicity. Using her designs has given me a lot of confidence moving forward with paid ad campaigns and presentations to other stakeholders.
Kelvin Mwinuka
Software Engineer
Zoe consistently exceeded my expectations as a product designer. She has an impeccable eye for design, style and user psychology. Her deep considerations of user journeys enable her to create world-class user experiences in whatever domain she's designing for. Zoe is also very collaborative, which makes working with her a breeze.
Wafa Jellali
Frontend Developer
As a frontend developer, design plays a big role in how much I enjoy my work. And Zoe’s designs never fail to pique my curiosity and fuel my passion for building. They're clean, modern, and visually pleasing. I really admire her attention to detail and her constant drive for improvement. It’s always a pleasure working with Zoe, and I’m confident others would say the same.
As a frontend developer, design plays a big role in how much I enjoy my work. And Zoe’s designs never fail to pique my curiosity and fuel my passion for building. They're clean, modern, and visually pleasing. I really admire her attention to detail and her constant drive for improvement. It’s always a pleasure working with Zoe, and I’m confident others would say the same.
Neha Arshad
Product Manager
Beyond her design skills, what everyone appreciates about Zoe is her kindness and collaborative spirit. She fosters a supportive and positive work environment where the team feels heard and valued. Whether we’re brainstorming ideas or tackling complex challenges, Zoe always brings thoughtful insights and is an amazing team player.
Beyond her design skills, what everyone appreciates about Zoe is her kindness and collaborative spirit. She fosters a supportive and positive work environment where the team feels heard and valued. Whether we’re brainstorming ideas or tackling complex challenges, Zoe always brings thoughtful insights and is an amazing team player.
Afsal CMK
Design Lead
What stood out about Zoe was her proactive mindset and eagerness to grow. Zoe brought a strong sense of empathy and team spirit. She was warm, approachable, and naturally built positive relationships with everyone she worked with. Her presence had a meaningful impact on the team's culture, helping to foster a more collaborative and connected environment.
What stood out about Zoe was her proactive mindset and eagerness to grow. Zoe brought a strong sense of empathy and team spirit. She was warm, approachable, and naturally built positive relationships with everyone she worked with. Her presence had a meaningful impact on the team's culture, helping to foster a more collaborative and connected environment.
Wafa Jellali
Frontend Developer
As a frontend developer, design plays a big role in how much I enjoy my work. And Zoe’s designs never fail to pique my curiosity and fuel my passion for building. They're clean, modern, and visually pleasing. I really admire her attention to detail and her constant drive for improvement. It’s always a pleasure working with Zoe, and I’m confident others would say the same.
Neha Arshad
Product Manager
Beyond her design skills, what everyone appreciates about Zoe is her kindness and collaborative spirit. She fosters a supportive and positive work environment where the team feels heard and valued. Whether we’re brainstorming ideas or tackling complex challenges, Zoe always brings thoughtful insights and is an amazing team player.
Afsal CMK
Design Lead
What stood out about Zoe was her proactive mindset and eagerness to grow. Zoe brought a strong sense of empathy and team spirit. She was warm, approachable, and naturally built positive relationships with everyone she worked with. Her presence had a meaningful impact on the team's culture, helping to foster a more collaborative and connected environment.
